project:
details:



client:
Wilson

concept:
3d printed detachable hiking shoe sole in collaboration with +tagsystem engineered to fit Wilson’s pro staff 87 tennis shoe. Allowing the wearer the adaptability to hike or play tennis by simply removing the detachable sole.

services:
Conceptualization
Creative Direction
Shoe Customization
Sole Design





project:
details:


client:
Wilson

concept:
Promotional video for “The Wilson TENNIS Racket CLUB,” a subbrand catered to the alternative tennis community. An exploration of broadening the market through a more creative, less conservative approach to traditional tennis wear.

services:
Subbrand Conceptualization
Creative Direction
Promotional Content Creation
Video Editing

Click the image to play or pause the video


project:
details:


client:
Wilson

concept:
Promotional video for “The Wilson TENNIS Racket CLUB,” a subbrand catered to the alternative tennis community. An exploration of broadening the market through a more creative, less conservative approach to traditional tennis wear.

services:
Subbrand Conceptualization
Creative Direction
Promotional Content Creation
Video Editing
Graphic + Apparel Design

Click the image to play or pause the video





*made to lk
intentionally _ uncoventional