project:
23

client:
wilson
concept:
3d printed detachable hiking shoe sole in collaboration with +tagsystem engineered to fit Wilson’s pro staff 87 tennis shoe – allowing the wearer the adaptability to hike or play tennis by removing the detachable sole.
services:
conceptualization
creative direction
shoe customization
sole design


project:
22a

client:
wilson
*click image to play or pause video
concept:
promotional video for “the wilson tennis racket club,” a subbrand catered to the alternative tennis community – an exploration of broadening the market through a less conservative, more creative conservative approach to traditional tennis.
services:
subbrand conceptualization
creative direction
promotional content creation
video editing


project:
22b

client:
wilson

*click image to play or pause video

concept:
promotional video for “the wilson tennis racket club,” a subbrand catered to the alternative tennis community – an exploration of broadening the market through a less conservative, more creative approach to traditional tennis.
services:
subbrand conceptualization
creative direction
promotional content creation
video editing
graphic + apparel design


project:
22c

client:
wilson

concept:
apparel capsule collection for “the wilson tennis racket club,” a subbrand catered to the alternative tennis community – an exploration of broadening the market through a less conservative, more creative approach to traditional tennis.
services:
subbrand conceptualization
creative direction
promotional content creation
video editing
graphic + apparel design


project:
22d

client:
wilson

concept:
pop-up tennis court activations and limited edition tennis balls, designed by artists, curated by dl/s for “the wilson tennis racket club,” a subbrand catered to the alternative tennis community – an exploration of broadening the market through a less conservative, more creative approach to traditional tennis.
services:
subbrand conceptualization
creative direction
promotional content creation
video editing
graphic + apparel design


project:
21a

client:
wilson

concept:
brand identity for “the wilson basketball club,” a subbrand catered to the alternative b-ball community – an exploration of broadening the market through a less traditional, more creative approach to basketball.
services:
subbrand conceptualization
creative direction
brand identity
wordmark design
promotional content
architectural design
spatial design
3d rendering


project:
21b

client:
wilson

concept:
apparel capsule collection for “the wilson basketball club,” a subbrand catered to the alternative b-ball community – an exploration of broadening the market through a less traditional, more creative approach to basketball.
services:
subbrand conceptualization
creative direction
brand identity
wordmark design
promotional content
architectural design
spatial design
3d rendering


project:
21c

client:
wilson

concept:
the wilson brick house, a brick and mortar community basketball center for “the wilson basketball club,” a subbrand catered to the alternative b-ball community – an exploration of broadening the market through a less traditional, more creative approach to basketball.
services:
subbrand conceptualization
creative direction
brand identity
wordmark design
promotional content
architectural design
spatial design
3d rendering


project:
21d

client:
wilson

concept:
promotional content for “the wilson basketball club,” a subbrand catered to the alternative b-ball community – an exploration of broadening the market through a less traditional, more creative approach to basketball.
services:
subbrand conceptualization
creative direction
brand identity
wordmark design
promotional content
architectural design
spatial design
3d rendering


project:
20a

client:
omega

concept:
wordmark + logo design for omega’s subbrand “art of time” – a limited edition collection of timepieces designed by artists/designers curated by dl/s.
services:
subbrand conceptualization
creative direction
subbrand guidelines
logo + wordmark creation
timepiece design
packaging design
artists/designers curation

project:
20b

client:
omega

concept:
timepiece design for omega’s subbrand “art of time” – a limited edition collection of timepieces designed by artists/designers curated by dl/s.
services:
subbrand conceptualization
creative direction
subbrand identity
subbrand guidelines
logo + wordmark creation
timepiece design
packaging design
artists/designers curation


project:
19a

client:
m_m

*click image to play or pause video

concept:
brand identity, guidelines and promotional video for restorative healing practice based wellness collective, m_m, maren masino.
services:
creative direction
brand identity
brand guidelines
wordmark + logo design
promotional content creation
motion graphics
video editing
web design


project:
19b

client:
m_m

*click image to play or pause video

concept:
brand identity, guidelines and web design for restorative healing practice based wellness collective, m_m, maren masino.
services:
creative direction
brand identity
brand guidelines
wordmark + logo design
promotional content creation
motion graphics
video editing
web design


project:
18a

client:
wrangler

concept:
wordmarks + logos for wrangler’s subbrand catered to the alternative cowboy culture community.
services:
subbrand conceptualization
creative direction
subbrand identity
subbrand guidelines
wordmark creation
graphic + apparel design


project:
18b

client:
wrangler

concept:
apparel capsule collection designed for wrangler’s subbrand catered to the alternative cowboy culture community.
services:
subbrand conceptualization
creative direction
subbrand identity
subbrand guidelines
wordmark creation
graphic + apparel design


project:
17

client:
kaitlyn wolfe

*click image to play or pause video

concept:
indexed portfolio web design for nature inspired, high-end interior design + build company kaitlyn wolfe.
services:
creative direction
brand guidelines
splash page animation
web design


project:
16a

client:
wreck.la

*click image to play or pause video

concept:
promotional video for upcoming and unconventional fashion/furniture hybrid brand, wreck.la – launching spring 2025.
services:
creative direction
brand identity
brand guidelines
promotional content creation
video editing
furniture + apparel design


project:
16b

client:
wreck.la

*click image to play or pause video

concept:
promotional video for upcoming and unconventional fashion/furniture hybrid brand, wreck.la – launching spring 2025.
services:
creative direction
brand identity
brand guidelines
promotional content creation
video editing
furniture + apparel design


project:
15

client:
ddp corp. 
concept:
poster designs on recycled newsprint – commissioned by building material repurposing company, deconstruction development partners’ box suite at crypto.com arena in los angeles.
services:creative direction
poster design


project:
14

client:
design lab 444

*click image to play or pause video

concept:
brutalist inspired brand identity and web design for upscale interior design firm, design lab 444.
services:creative direction
brand identity
brand guidelines
wordmark creation
splash page animation
web design


project:
13

client:
killspencer
concept:
limited edition, custom woven jaquard and leather bag collaboration between dl/s and killspencer.
services:
art direction
textile design




*made to lk
intentionally _ uncoventional